WHO we are
“VMD, Bonjour...”
Founder + Creative Director Vincent Maxime Daudin has over 30 years of experience in brand positioning, trend forecasting and product development.
He learned the ropes of the fashion industry with French luxury brands like Christian Lacroix, Chloé and Bonpoint before he discovered his true calling: trend forecasting.
A PeclersParis alumnus, Vincent moved to New York in 1999 to lead the Trend + Concept department at Victoria’s Secret. In 2018, an exciting chapter began with the launch of VMD—Vision Meets Design, a creative consultancy with a friendly face and a curious mind.
WHAT we do
Brand Strategy
ESTABLISH or UPDATE brand positioning.
AFFIRM brand DNA and ASSERT core foundations.
DEFINE or REFINE brand voice and image through naming, copywriting, graphic identity and art direction.
FOSTER a synergetic omni-channel approach through online/offline experience + digital content.
Trend Forecasting
DECIPHER socio-cultural movements, generational evolution, emerging consumer archetypes and future lifestyles.
IDENTIFY growth opportunities, innovation territories and new product categories.
CURATE cultural references + inspirational images through aspirational photography and stimulating AI-generated imagery.
TRANSLATE future insights into multiple design-driven industries: fashion apparel + accessories, fragrance + beauty, retail + consumer goods, food + wellness, home + environment, hospitality + travel, communications + high-tech and automotive industry.
Style Consulting
DELIVER creative direction to influence leadership, design, product development, merchandising and marketing teams.
SURVEY global marketplace and analyze competitive intelligence.
DEVELOP seasonal concepts through visual storytelling.
IMPLEMENT distinct design vocabulary: sustainable materials + innovative finishes, essential key items + elevated styling details, brand-right colors, graphics, prints + pattern direction.
Fragrance conceptual exploration
WHY purpose matters
The VMD difference
our Values
In a world of “experts” and “influencers” we don’t pretend to know it all. We want to remain CURIOUS. The less you assume you know, the more you DISCOVER.
Creativity and commerce are nothing without CULTURE.
We approach each project with a curated KNOWLEDGE of AI-informed digital culture, fine arts and design history.
We’re here to provide GUIDANCE and CLARITY.
our Mindset
We like to think that we’re in the PROBLEM SOLVING business.
Creating new brands and fixing old ones. Proposing INNOVATIVE solutions to achieve better results.
We believe in MINDFUL fashion, social responsibility and environmental awareness.
We’re here to help you DO GOOD while doing well.
our Drive
Success should be defined by our ability to create CULTURAL INFLUENCE.
What drives us is not what we make, but what people do with it.
We trust that brands with EQUITY, INTEGRITY and PERSONALITY set their own trends. Simply stand up for who you are.
We’re here to help you FORESEE who you will become next.